Counters are very important in Coffee Craze. The more Counters you have unlocked in your shop, the more coffee that is getting produced.
You can equip all kinds of drinks for each counter. Swapping drinks when equipped for the first time will cost you 25 Coffee Beans. Upgrading your counter will increase your Drinks per second, Drinks per action, and the number of Baristas behind your counter.
Each town has in total of 30 counters to be unlocked. After unlocking the first 5 counters, every 2 new counters you unlock, the game will grant you a gift which contains unique clothing that can only be unlocked in that shop.