In Coffee Craze, you have the ability to level up your character. There are in total of 17 different ranks for you to reach!
You can access the Player Menu by navigating to the top left corner and tap on the badge icon with next to it a progression bar or by tapping on the counter where your character name is displayed
To level up your character, you need XP, and XP can be obtained by progressing through the game. Upgrading counters, captains, and shops add 50 XP towards your progression every time you upgrade.